When Consumers Share a Strong Need That Cannot Be Satisfied

question 110

True/False

When consumers share a strong need that cannot be satisfied by an existing product they are engaged in latent demand.

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Definitions:

Performance Measure

A metric or indicator used to assess the efficiency, effectiveness, and success of an organization's operations or employees.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue; the ratio of sales to investment in assets.

Income From Operations

The profit realized from a business's ongoing, core business activities, excluding deductions of interest and taxes.

Invested Assets

Resources or funds committed to investments in securities, real estate, or other vehicles with the expectation of earning returns.