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Marketing Has Been Described Being Both an "Art" and a "Science

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Essay

Marketing has been described being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts.Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.


Definitions:

Prelinguistic Communication

Communication through sounds, facial expressions, gestures, imitation, and other nonlinguistic means.

Cooing

Early vocalization of infants that involves the production of soft, murmuring sounds, typically occurring between 2 to 4 months of age.

Gurgling

A bubbling sound that is made by liquid moving through the airspaces of a partially filled cavity, often heard in digestion or respiratory conditions.

Murmuring

The act of speaking in a low, soft, or indistinct manner often reflective of uncertainty, hesitation, or secrecy.

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