Identify and Define the Four Ps and the Corresponding Consumer-Oriented

question 69

Essay

Identify and define the four Ps and the corresponding consumer-oriented SIVA dimensions.

---

Definitions:

Bond Ratings

Evaluations of the credit quality and risk of default of a bond, issued by rating agencies, influencing interest rates and investor demand.

Financial Obligation

A legal responsibility to settle a debt or pay for a service or product that has been received.

Registered Securities

Securities with which the issuer or a transfer agent keeps a list of the names of owners. Dividends or interest payments are made to owners of record as of specified dates.

Transfer Agent

A financial institution or trust company designated by a corporation to keep records of investors, account balances, and transactions, and manage the transfer of stocks and bonds.