An Environmental Threat Is a Challenge Posed by an Unfavorable

question 136

True/False

An environmental threat is a challenge posed by an unfavorable trend or development that would lead,in the absence of defensive marketing action,to lower sales or profit.

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Definitions:

Effectiveness

The degree to which something is successful in producing a desired result; efficiency.

Punishment

A painful or discomforting stimulus that reduces the frequency with which the target behavior occurs.

Socializing Agents

Individuals, groups, or institutions that play significant roles in integrating individuals into the norms, values, and beliefs of their society.

Criterion Validity

Criterion validity refers to the extent to which a measure is related to an outcome.