The ________ Is a Tool for Identifying Ways to Create

question 140

Multiple Choice

The ________ is a tool for identifying ways to create more customer value.

• A) value chain
• B) customer survey
• C) brand loyalty index
• D) promotion channel
• E) supplier database

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Definitions:

Margin

Net operating income divided by sales.

Contribution Margin Ratio

The percentage of each sale that contributes to covering fixed costs, calculated as contribution margin divided by sales revenue.

Fixed Expenses

Expenditures that stay unchanged despite differences in the volume of production or sales, covering items like rental fees, payroll, and coverage costs.

Sales

The exchange of goods or services for money, quantifying the performance and profitability of a business.