________ Allows the Company to Discover Who Its Customers Are,how

question 78

Multiple Choice

________ allows the company to discover who its customers are,how they behave,and what they need or want.It also enables the company to respond appropriately,coherently,and quickly to different customer opportunities.

• A) Network management
• B) Strategic management
• C) Marketing management
• D) Customer relationship management
• E) Total quality management

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Definitions:

Seligman

Martin Seligman is a psychologist known for his work on positive psychology, learned helplessness, and the theories of well-being and optimism.

Learned Helplessness

A state where an individual experiences feelings of being powerless, stemming from a traumatic experience or ongoing inability to achieve success.

Optimistic

A mindset or attitude characterized by the expectation of positive outcomes or a general belief that good things will happen.

Julian Rotter

An American psychologist known for his work in social learning theory and the development of the concept of locus of control.