Which of the Following Terms Matches to the Phrase "It

question 119

Multiple Choice

Which of the following terms matches to the phrase "it is a single business or collection of related businesses that can be planned separately from the rest of the company"

• A) strategic business unit
• B) diverse business unit
• C) growth business unit
• D) niche market unit
• E) specialized business unit

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Definitions:

Old Spice

A brand known for its range of male grooming products, including antiperspirants, deodorants, body washes, and fragrances.

Generation Y

Includes the 62 million Americans born between 1981 and 1996. Also called the echo-boom.

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, lifestyle, or social status.

Personality

A person’s consistent behaviors or responses to recurring situations.