Once Starbucks Had Established Itself as a Presence in Thousands

question 13

Multiple Choice

Once Starbucks had established itself as a presence in thousands of cities internationally,the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise,including compilation CDs and high-speed wireless access.

• A) product-development
• B) market-penetration
• C) diversification
• D) market-development
• E) conglomerate

---

Definitions:

College Students

Individuals enrolled in an institution of higher education, often pursuing degrees ranging from associate to doctoral level.

Healthy Weight

A weight that is considered appropriate for a person's height and age, contributing to overall wellbeing and reduced risk of chronic diseases.

Drinking Alcohol

The act of consuming beverages that contain ethanol, a psychoactive substance that can lead to intoxication.

Physical Activity

Any bodily movement produced by skeletal muscles that requires energy expenditure, including activities undertaken while working, playing, traveling, and engaging in recreational pursuits.