One of the Difficulties of Using Chat Rooms and Blogs

question 84

Multiple Choice

One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

• A) their unstructured nature makes it difficult for marketers to find relevant messages
• B) people are generally unwilling to share their perspective on products and services without being paid for them
• C) they constitute a very expensive form of market research
• D) it is difficult to access chat rooms and blogs because of privacy issues
• E) All of the above are difficulties experienced when using chat rooms and blogs to collect competitive intelligence.

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Definitions:

Median Earnings

The midpoint value of earnings in a specified group, where half earn more and half earn less.

Labor Market

A marketplace where employers find workers and workers find jobs.

Marginal Productivity Theory

An economic principle that asserts the payment factors of production, like labor and capital, is based on their marginal productivity in the production process.

Wage Differences

The variation in pay for employment that may arise from factors like occupation, experience, education, and sometimes gender or ethnicity.