Marketers Need to Be Aware of Threats and Opportunities Associated

question 81

Multiple Choice

Marketers need to be aware of threats and opportunities associated with four trends in the natural environment,including all of the following EXCEPT ________.

• A) the shortage of raw materials
• B) the increased cost of energy
• C) near 90% corporate support for "green causes"
• D) increased pollution levels
• E) the changing role of governments

Analyze the role of effort justification and its impact on perceived value of goals.

Understand social facilitation and its influence on performance.

Describe methods to reduce cognitive dissonance and their psychological underpinnings.

Explain phenomena related to conformity, obedience, and resistance to social influence.

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Definitions:

Job Enrichment

The process of making a job more rewarding or satisfying by adding or enhancing responsibilities or opportunities for personal growth.

Job Context Satisfaction

The level of contentment an employee feels with the aspects of their job environment, such as work conditions, coworkers, and organizational policies.

Interpersonal Job Resources

Social and relational aspects of work that can help employees perform their jobs effectively, mitigate job demands, and stimulate personal growth or development.

Structural Job Resources

Components or aspects of a job that help employees achieve work goals, reduce job demands, and stimulate personal growth and development.