DuPont Commissioned Marketing Studies to Uncover Personal Pillow Behavior for Its

question 137

Multiple Choice

DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry

• A) Price
• B) People not wanting to give up their old pillows
• C) The smell associated with polyester
• D) The lack of a favorable reputation in the industry
• E) Competition from China

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Definitions:

Eye Contact

The act of looking directly into another person's eyes, which can communicate various emotions and intentions.

Know What

The knowledge or understanding of specific facts or information.

Communication Channel

The medium through which information is transmitted from a sender to a receiver, such as email, phone, or face-to-face meetings.

Oral

Involving spoken communication or examination.