Frito-Lay Has Seen a Rise in Chip Snacking by Grown-Ups

question 34

Multiple Choice

Frito-Lay has seen a rise in chip snacking by grown-ups and believes it is a result of more directed marketing efforts toward ________,who continued to snack on Frito-Lay products into adulthood.

• A) infants
• B) young children
• C) parents
• D) teens
• E) none of the above

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Definitions:

Psychological Closeness

The feeling of closeness or connectedness to a person or group, which can influence attitudes, communication, and behaviors.

Social Network

A social network is an online platform that allows users to create personal profiles, connect with friends and colleagues, and share content, fostering virtual communities and interactions.

Relief

A feeling of reassurance and relaxation following release from anxiety or distress.

Accessible

Easily approachable or attainable, often used in the context of making websites usable by people with disabilities.