One of the Difficulties of Using Chat Rooms and Blogs

question 84

Multiple Choice

One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

• A) their unstructured nature makes it difficult for marketers to find relevant messages
• B) people are generally unwilling to share their perspective on products and services without being paid for them
• C) they constitute a very expensive form of market research
• D) it is difficult to access chat rooms and blogs because of privacy issues
• E) All of the above are difficulties experienced when using chat rooms and blogs to collect competitive intelligence.