The First Step in the Marketing Research Process Is to ________

question 128

Multiple Choice

The first step in the marketing research process is to ________.

• A) develop a research plan
• B) define the problem and research objectives
• C) analyze the internal environment
• D) read marketing research journals
• E) contact a professional consultant

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Definitions:

Subjective

Based on or influenced by personal feelings, tastes, or opinions, rather than external facts or evidence.

Agenda-Setting Theory

A communication theory that suggests the media has the power to influence the public's perception of what topics are important.

First-Level Agenda Setting

A theory suggesting that media doesn't tell people what to think, but is effective in telling them what to think about by influencing the salience of issues.

Gatekeeper

An individual or policy that controls access to something, for example, journalists or editors who decide which stories are published or broadcasted.