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A Marketing Manager Would Like to Ask a Few Simple

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Essay

A marketing manager would like to ask a few simple questions of his or her company's target market (a population).If the manager would like to ensure that every member of that population has an equal chance of being chosen for questioning,the manager would need to select which sampling method


Definitions:

Suggestibility

The quality of being inclined to accept and act on the suggestions of others, often studied in the context of memory and eye-witness testimony.

Transience

The state or quality of being transient, specifically referring to the tendency of memories to become less accessible over time.

Recognition

Recognition in psychology refers to the ability to identify previously encountered events, objects, or people, which is one aspect of memory.

Decay

The process of gradual deterioration or the breakdown of organic matter, structures, or functions over time.

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