Describe a Marketing Decision Support System (MDSS)

question 30

Essay

Describe a marketing decision support system (MDSS).

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Definitions:

Correspondence

In communication, it refers to the exchange of messages or information between two or more parties either through speaking, writing, or using some other medium.

Attitudes And Behaviour

The study of the relationship between people's evaluative orientations and their actions, emphasizing how attitudes can influence or predict behavior.

Perceived Behavioural Control

An individual's belief about the ease or difficulty of performing a particular behavior, influenced by the resources and obstacles anticipated.

Theory Of Planned Behaviour

Modification by Ajzen of the theory of reasoned action. It suggests that predicting a behaviour from an attitude measure is improved if people believe they have control over that behaviour.