If a Company Actively Tracks the Satisfaction of Its Suppliers,banks,and

question 120

Multiple Choice

If a company actively tracks the satisfaction of its suppliers,banks,and distributors,it is using what is called a ________.

• A) customer-performance scorecard
• B) stakeholder-performance scorecard
• C) mission/objectives scorecard
• D) variance scorecard
• E) management scorecard

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Definitions:

Psychographic Segmentation

A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.

VALS

A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.

Geodemographic Segmentation

involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.