Examlex
________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
Voluntary Responses
Behaviors that are the result of conscious decision making, contrasting with automatic or reflexive actions.
Thorndike
An American psychologist known for his work in educational psychology and the theory of learning based on the principle of reinforcement.
Taste Aversions
A learned negative reaction to a particular taste after it has been associated with illness or discomfort, demonstrating a form of classical conditioning.
Instrumental Conditioning
A type of learning where a behavior is strengthened or weakened, based on the behavior's consequences; also known as operant conditioning.
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