If a Marketing Researcher Is Looking for a Contact Method

question 119

True/False

If a marketing researcher is looking for a contact method that can gather information quickly and allow the interviewer to clarify questions if necessary, he or she will choose the telephone interview method.

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Definitions:

Normality

A property of a dataset suggesting that it follows a normal or Gaussian distribution.

Quantitative

Pertaining to or expressing data that can be quantified or measured, often dealing with numbers and counts.

Categorical

Pertaining to categories; often used to describe variables that represent data which can be divided into distinct groups, lacking a natural order.

Identify Cases

The process of pinpointing and examining specific instances within a dataset or research study that are relevant to the investigation.