List Four External Marketing Metrics That Will Be Useful for the Marketing

question 130

Essay

List four external marketing metrics that will be useful for the marketing researcher.

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Definitions:

Graphs

Visual representations of data that help to illustrate relationships among variables, usually plotted on two-dimensional axes.

Nominal Data

Data that is categorized based on names or labels without a specific order.

Relative Frequencies

The ratio of the frequency of a particular event to the total number of occurrences or samples.

Frequency Chart

A visual representation of data that shows the frequency or number of occurrences of each possible value of a variable.