Harley-Davidson Sells More Than Motorcycles and Accessories

question 78

Multiple Choice

Harley-Davidson sells more than motorcycles and accessories.Its dealerships also sell branded clothing and licensed goods.This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.

• A) reducing the rate of customer defection
• B) increasing the longevity of the customer relationship
• C) enhancing the growth potential of each customer through cross-selling
• D) making low-profit customers more profitable
• E) terminating low-profit customers

---

Definitions:

Peter Singer

An Australian philosopher known for his work in bioethics, utilitarianism, and animal rights, advocating for ethical living and consideration of suffering in all sentient beings.

Libertarian

A libertarian is an individual who advocates for minimal government involvement in personal and economic matters, emphasizing individual liberty and free-market principles.

Drowning Baby

Often a hypothetical scenario used in moral philosophy to discuss the moral obligations and imperatives in situations of immediate crisis or need.

Moral Obligation

A duty or commitment that arises from ethical or moral principles, compelling an individual to act in a certain way.