The Process of Building,maintaining,and Using Customer Databases and Other Databases

question 93

Multiple Choice

The process of building,maintaining,and using customer databases and other databases for the purpose of contacting,transacting,and building customer relationships is called ________.

• A) data warehousing
• B) datamining
• C) database marketing
• D) custom marketing
• E) electronic marketing

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Definitions:

Kenya

A country in East Africa known for its diverse landscapes and wildlife, as well as its significant historical and cultural heritage, including being a cradle of human civilization.

Great Recession

A severe global economic downturn that occurred from late 2007 through mid-2009, marked by widespread financial instability and significant job losses.

Housing Prices

The cost associated with purchasing residential properties, which can fluctuate based on market conditions, location, and property characteristics.

Lehman Brothers

A global financial services firm whose bankruptcy in 2008 was a major catalyst for the global financial crisis, highlighting issues within the U.S. banking and investment sector.