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Savvy Companies Are Capturing Information Every Time a Customer Comes

question 104

Multiple Choice

Savvy companies are capturing information every time a customer comes into contact with any of its departments.As a marketing manager all of the following would be available customer touch points for your consideration EXCEPT ________.


Definitions:

Real Estate

Property consisting of land and the buildings on it, along with its natural resources, typically involving the buying, selling, and leasing of such property.

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions, intended to harmonize the law of sales and other commercial agreements within the United States.

Underwriter

In insurance law, the insurer, or the one assuming a risk in return for the payment of a premium.

Premium

The amount paid for an insurance policy, reflecting the cost of coverage.

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