Building a Database Would Not Be Worthwhile for a Company

question 98

Multiple Choice

Building a database would not be worthwhile for a company in all of the following cases EXCEPT ________.

• A) where the product is a one-in-a-lifetime purchase
• B) where customers show little loyalty to a brand
• C) where the company already has an above average relationship with its customers
• D) where the unit sale is very small
• E) where the cost of gathering the information is too high

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Definitions:

Basal Ganglia

Groups of neurons located deep within the cerebral hemispheres involved in the coordination of movement and reward processing.

Explicit Memories

Memories of specific information or events that can be consciously recalled.

Hippocampus

A critical part of the brain located in the medial temporal lobe, important for learning and memory.

Semantic Processing

Semantic processing is the cognitive process involved in the understanding and interpretation of language, including words, sentences, and meaning.