Buyers Do Not Always Make Logical or Rational Decisions

question 24

Multiple Choice

Buyers do not always make logical or rational decisions.They might purchase the most expensive and least quality item for example.Which of the following would be another good example of this behavior

• A) The buyer is not seen by the seller as being very intelligent.
• B) The buyer might be under orders to buy at the lowest price.
• C) The buyer might be underage.
• D) The buyer might be under pressure to resist sales messages.
• E) The buyer refuses to listen to or read any advertising.

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