The Process of Building,maintaining,and Using Customer Databases and Other Databases

question 93

Multiple Choice

The process of building,maintaining,and using customer databases and other databases for the purpose of contacting,transacting,and building customer relationships is called ________.

• A) data warehousing
• B) datamining
• C) database marketing
• D) custom marketing
• E) electronic marketing

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Definitions:

Goals Of Monetary Policy

The objectives pursued by a country's central bank, including controlling inflation, managing employment levels, and maintaining currency stability.

Time Deposits

A type of bank deposit that has a specified time of maturity and typically offers a higher interest rate than a savings account, with penalties for early withdrawal.

Reserve Requirements

Reserve requirements refer to the amount of funds that a bank must hold in reserve against deposits made by customers, set by central banks to ensure liquidity.

Excess Reserves

The amount of reserves that a bank holds beyond the required minimum, often held in the central bank to lend to other banks or as currency in circulation.