All of the Following Are Examples of the Perils of CRM

question 18

Multiple Choice

All of the following are examples of the perils of CRM EXCEPT ________.

• A) implementing CRM before creating a customer strategy
• B) the enormous cost that might eventually drain significant profits from the organization
• C) rolling out CRM before changing the organization to match
• D) assuming more CRM technology is better
• E) stalking, not wooing, customers