What Four Strategies Can Marketers of Low-Involvement Products Employ in an Effort

question 53

Essay

What four strategies can marketers of low-involvement products employ in an effort to convert their products into ones of higher involvement

Identify the components that form the basis for strategy formulation.

Explore the relationship between an organization and its external environment.

Comprehend the process of strategy formulation and implementation.

Recognize the common strategic responses of organizations to their environment.

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Definitions:

Negative Reinforcement

A process in operant conditioning where a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a pause, without further conditioning.

Classical Conditioning

A training technique involving the recurrent pairing of two stimuli, leading to a reaction initially provoked by the second stimulus being ultimately provoked by just the first stimulus.

Cognitive Psychologists

Professionals who study mental processes such as "attention, language use, memory, perception, problem-solving, creativity, and thinking."