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Abraham Maslow sought to explain why people are driven by particular needs at particular times.Describe Maslow's hierarchy of needs.How does Maslow's theory help marketers
Older Memories
Memories from the distant past, which may remain surprisingly vivid despite the passage of time.
Unreliable Memories
Unreliable memories refer to the phenomenon where recollections of past events are distorted or fabricated, often due to the limitations of human memory storage and retrieval.
Flashbulb Memory
A highly detailed and vivid memory of an emotionally significant moment or event, which is believed to be recalled with high accuracy.
Episodic Memory
A type of long-term memory that involves the recollection of specific events, situations, and experiences, including their contexts and associated emotions.
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