Think About What You Have Learned About a Buying Center

question 130

Multiple Choice

Think about what you have learned about a buying center.If you performed the role of the ________,you would be the person that has the power to prevent sellers or information from reaching other members of the buying center.

• A) initiator
• B) influencer
• C) decider
• D) gatekeeper
• E) approver

---

Definitions:

Counterfeit Goods

Fake products that are made to look genuine in order to deceive consumers.

Misleading Warranties

Guarantees or promises made by a seller that are untrue or deceptive, leading consumers to have incorrect expectations about a product.

Quality/Design

The standard of something as measured against other things of a similar kind, and the process of conceiving and planning the structure and functionality of products.

Potential Hazards

Possible sources of danger or harm that may arise from activities, processes, or conditions.