A Niche Is Characterized as Being All of the Following

question 11

Multiple Choice

A niche is characterized as being all of the following EXCEPT that ________.

• A) the customers in the niche have a distinct set of needs
• B) the customers will pay a premium to the firm that satisfies their needs
• C) the niche is not likely to attract other competitors
• D) the customers generally have smaller amounts of income
• E) the nicher gains certain economies through specialization

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Definitions:

Antique

An item of considerable age valued for its aesthetic or historical significance.

Pleasure

A feeling of happiness, satisfaction, or enjoyment derived from experiences or activities.

Interest Rate

The proportion of a total amount of money levied for borrowing it, usually communicated as a yearly rate.

Antique

An object that is valuable because of its age, rarity, craftsmanship, or historical significance.