Mothers-To-Be Are Potential Users Who Will Turn into Heavy Users

question 65

Multiple Choice

Mothers-to-be are potential users who will turn into heavy users of infant products and services.By targeting mothers-to-be as future heavy users,producers of these products and services are segmenting consumers on the basis of ________.

• A) usage rate
• B) buyer-readiness stage
• C) loyalty status
• D) user status
• E) benefits

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Definitions:

Coral Reefs

Diverse underwater ecosystems held together by calcium carbonate structures secreted by corals, providing critical habitats for marine species.

Ocean Temperature

The measure of heat content in the oceans, a critical factor influencing global climate patterns, marine ecosystems, and sea level rise.

Intertidal Zone

A coastal area that lies between the high tide and low tide lines, periodically submerged and exposed by the tide.

Barrier Beach

A coastal landform comprised of sand or other sediment, lying parallel to the shore, that protects the inland area from waves and tidal impacts.