Explain the Concept of the Long Tail and How Consumers

question 112

Essay

Explain the concept of the Long Tail and how consumers' embrace of the Internet as a shopping medium has changed consumer buying patterns.

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Definitions:

Express Warranty

A clearly stated promise or guarantee made by a seller that a product will meet certain standards of quality and reliability.

Merchantability

An implied warranty that goods for sale are reasonably fit for the general purpose for which they are sold.

Implied Warranty

A legal assumption that the goods sold are fit for their intended purpose, even if not explicitly promised by the seller.

Express Warranty

A written or verbal promise made by a seller to a buyer, guaranteeing the quality or functionality of a product or service.