If a Market Is Segmented According to Light,medium,and Heavy Product

question 94

Multiple Choice

If a market is segmented according to light,medium,and heavy product users,the marketer segmenting this market is using the ________ as the means to segment.

• A) user status
• B) usage rate
• C) buyer-readiness stage
• D) occasion
• E) benefit

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Definitions:

Incentive Pay

A form of compensation designed to reward employees for achieving performance targets or completing specific objectives.

Wage Inversion

A scenario where newer employees receive higher wages than their more experienced counterparts, often due to market demand or inflation.

Y2K Problem

Refers to a widespread computer bug that was predicted to cause systems to fail at the turn of the millennium because many programs represented years with only two digits.

Wage-Rate Compression

A situation where the differences in pay between different jobs or levels of responsibility decrease, often due to external pressures on wages or internal equity concerns.