If a Buyer Is Loyal to Two or Three Different

question 59

Multiple Choice

If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________.

• A) switchers
• B) shifting loyals
• C) split loyals
• D) hard-core loyals
• E) antiloyals

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Definitions:

Yield To Maturity

the total return anticipated on a bond if the bond is held until it matures, considering both interest payments and capital gain.

10 ½% Bond

A bond that pays an annual interest rate of ten and a half percent of its face value.

Yield To Maturity

The total return anticipated on a bond if it is held until its maturity date.

8 ½% Bond

A bond that pays an annual interest rate of 8.5% on its face value.