In Segmenting Its Markets,an Aluminum Company First Looked at Which

question 25

Multiple Choice

In segmenting its markets,an aluminum company first looked at which end-use market to serve: automobile,residential,or beverage containers.This is an example of ________.

• A) macrosegmentation
• B) microsegmentation
• C) strategic segmentation
• D) goal-based segmentation
• E) short-term segmentation

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Definitions:

Machine Hours

The total number of hours that machinery operates during a specific period for manufacturing or production processes.

Raw Materials

Raw materials are the basic, unprocessed inputs used in the manufacture of products.

Charged

Charged refers to recording or incurring an expense or cost against a company's accounts or to the process of loading a financial obligation onto a financial account.

Cost Accounting Systems

Methods and procedures used for collecting, classifying, analyzing, and allocating costs associated with a process, product, or project.