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Marketers would rather attract one heavy user than several light users.
Stakeholders
The individuals or groups that have an interest or stake in the outcome of an organization's actions, including employees, customers, suppliers, and investors.
Ethical Decision-Making
The act of assessing and deciding between different choices based on ethical guidelines.
Competing Firm
A company that is in rivalry with others offering similar products or services in the same market.
Stakeholders
Individuals or groups who have an interest in the performance and activities of an organization due to potential impacts on them.
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