You Have Decided to Take a Purchasing Approach to Segmenting

question 70

Multiple Choice

You have decided to take a purchasing approach to segmenting a proposed business market.All of the following would be potential means (subsegments) for segmenting under the "purchasing approach" EXCEPT ________.

• A) purchasing-function organization
• B) power structure
• C) specific application
• D) nature of existing relationships
• E) purchasing criteria

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Definitions:

Arabian Peninsula

A large, relatively arid peninsula in Western Asia, bordered by the Red Sea, Arabian Sea, and Persian Gulf, consisting of several countries including Saudi Arabia.

Thrust Faults

A type of fault in which one rock layer is pushed up and over another, often related to compressional tectonic forces.

Sedimentary Rocks

Rocks formed by the accumulation and compaction of sediment, often containing fossils and layers that reveal Earth's past environments.

Shale Gas

Natural gas trapped within a relatively nonpermeable shale body, extracted by hydraulic fracturing.