Marketers Use Two Broad Groups of Variables to Segment Consumer

question 40

Essay

Marketers use two broad groups of variables to segment consumer markets.Identify these groups and how they are used.

---

Definitions:

Statement Of Purpose

A written document that describes an individual's intentions, goals, and reasons for seeking to join an institution or participate in a program.

Emotion Recognition

The ability to identify and understand emotions in oneself and others, often using cues like facial expressions, tone of voice, or body language.

Creepiness Factor

The feeling of unease or discomfort that arises when something is perceived as unsettling or strange.

Analytical Reports

Detailed documents that examine data or events to draw conclusions, support decision making, and suggest recommendations.