From a Marketing Management Perspective,there Are Three Main Sets of Brand

question 147

Multiple Choice

From a marketing management perspective,there are three main sets of brand equity drivers.Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand

• A) The product and all accompanying marketing activities and supporting marketing programs
• B) The service and all accompanying marketing activities and programs
• C) The initial choices for the brand elements or identities making up the brand
• D) Associations indirectly transferred to the brand by linking it to some other entity
• E) The profitability associated with brand development

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Definitions:

Quality

The measure of excellence or state of being free from defects, deficiencies, and significant variations, brought about by strict adherence to measurable and verifiable standards to meet customer expectations.

Professional Networking

The act of building and maintaining relationships with professionals within one's industry for career development and opportunities.

B2B Marketplace

An online platform where businesses trade goods and services with other businesses, facilitating bulk transactions, procurement, and supply chain operations.

LinkedIn

A professional networking platform that enables users to connect, share, and discover career opportunities.