Brand Names Are Not the Only Important Brand Element

question 71

Multiple Choice

Brand names are not the only important brand element.Often,________,the more important it is that brand elements capture the brand's intangible characteristics.

• A) the less concrete brand benefits are
• B) the more concrete brand benefits are
• C) the more varied brand perceptions are
• D) the less varied brand perceptions are
• E) the more sophisticated brand benefits are

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Definitions:

Communities

Groups of people who share interests, values, goals, or geographical locations and interact with each other.

Similar Interests

Common preferences or hobbies shared among a group of people, which often serve as a basis for social interactions and connections.

Social Media Presence

The activity, engagement, and visibility a person or organization maintains across social media platforms to reach and interact with audiences.

Social Media "Guru"

Often a self-appointed or recognized expert in the field of social media, known for their skills and knowledge in utilizing social media platforms effectively.