In the Brand Resonance Pyramid,the Lowest Level Is Associated with What

question 5

True/False

In the brand resonance pyramid,the lowest level is associated with what is called salience.

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Definitions:

Information Search

The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.

Product Knowledge

Understanding and information regarding a product’s features, benefits, usage, and application.

Evoked Set

The group of brands or products an individual considers as options in a purchase decision.

Inept Set

A group of products or brands a consumer is aware of but deliberately chooses to avoid.