Examlex
Explain the concept of brand equity.
Experimental Group
In an experiment or clinical trial, the group of participants who receive an active treatment.
Physiological Changes
Alterations in the body's normal biological functions, which can result from disease, environmental factors, or normal aging processes.
Placebos
Substances with no therapeutic effect, often used as a control in testing new drugs, to assess the psychological impact of receiving treatment.
Nocebos
Refers to a detrimental health effect that results from negative expectations of the patient and is the counterpart to the placebo effect.
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