The Creation of Significant Brand Equity Involves Reaching the Top

question 32

Essay

The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid.List and briefly characterize the six components of the brand resonance pyramid.

---

Definitions:

Variable Costs

Costs that vary directly with the level of production or service activity, such as raw materials and labor hours.

Expected Total

The projected sum or outcome of a particular set of data or financial transactions over a specified period.

Dollar Sales

The total value of sales measured in monetary terms over a specific period of time.

Pretax Income

The amount of income earned by a business before taxes are deducted.