There Are Six Criteria Used in Creating Brand Elements

question 53

Essay

There are six criteria used in creating brand elements.The first three can be characterized as "brand building" in terms of how brand equity can be built through the judicious choice of a brand element.The latter three are more "defensive" and are concerned with how the brand equity contained in the brand element can be leveraged and preserved in the face of different opportunities and constraints.List and briefly characterize the six criteria.

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Definitions:

Karma Yoga

(Sanskrit.) The spiritual discipline of disowning one’s own actions, with the consequence that one does not accumulate karma from them.

Attitude

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Selfish Craving

An intense desire or want for something that prioritizes one’s own needs or pleasures over the well-being of others.

Four Noble Truths

Fundamental principles of Buddhism that outline the nature of suffering, its cause, its cessation, and the path leading to its cessation.