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In What Ways Can Brand Extensions Improve the Odds of New-Product

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In what ways can brand extensions improve the odds of new-product success


Definitions:

GI Endoscopy

A medical procedure involving the insertion of an endoscope into the gastrointestinal tract to diagnose or treat conditions.

Conscious Sedation

A minimal depression of level of consciousness during which the client retains the ability to consciously maintain a patent airway and respond appropriately to verbal and physical stimuli.

Local Anaesthesia

A method of pain control that numbs a specific area of the body, preventing pain signals from reaching the brain during procedures.

Bowel Resection

A surgical procedure to remove part of the intestine due to conditions such as cancer, blockages, or inflammatory bowel disease.

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