Although Initially an Online Book Seller,Amazon

question 99

Multiple Choice

Although initially an online book seller,Amazon.com chose not to call itself "Books 'R' Us," enabling it eventually to sell a wide range of products.This naming decision makes the brand element more ________.

• A) memorable
• B) meaningful
• C) likable
• D) protectible
• E) transferable

---

Definitions:

American Managers

Pertains to individuals in managerial positions within the United States, overseeing operations and leading teams in various sectors.

Cultural Agility

The capability to quickly, comfortably, and effectively work in different cultures and with people from diverse cultural backgrounds.

Global Leaders

Individuals who lead across cultural, geographical, and political boundaries, often demonstrating high cultural intelligence and the ability to adapt to diverse environments.

Glass Cliff

A phenomenon where women or minority group members are more likely to be promoted to leadership positions during times of crisis or organizational instability, which may set them up for failure.