With Respect to Powerful Brand Elements,a ________ Is an Extremely

question 27

Multiple Choice

With respect to powerful brand elements,a ________ is an extremely efficient means to build brand equity.The element can function as useful "hooks" or "handles" to help consumers grasp what the brand is and what makes it special.

• A) spokesperson
• B) product shape
• C) slogan
• D) patent
• E) promotional descriptor

---

Definitions:

Economies of Scale

Financial advantages gained by firms due to their operational size, where a greater volume of production usually correlates with a lower cost for each output unit.

Per-unit Costs

The cost incurred for producing or acquiring a single unit of a product or service.

Natural Monopoly

A market condition where a single firm can supply a good or service to an entire market at a lower cost than two or more firms due to economies of scale.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single participant can significantly influence price.