Examlex
According to Ries and Trout,Cadbury suffered from the ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes,powdered milk,and soups,as well as chocolates and candies.
Generic Demand
The overall demand for a category of products or services, not linked to any specific brand or model.
Product Class
A broad category of products that serve a similar function or are targeted at a similar customer segment.
Primary Demand
The overall demand for a product category or industry, rather than for a specific brand.
Product Class
A broad category of goods or services that share similar characteristics or serve similar purposes.
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