Customers Can Now Buy Jeep Strollers and Apparel,which Are Not

question 20

Multiple Choice

Customers can now buy Jeep strollers and apparel,which are not manufactured by Jeep,but are instances where Jeep has received payment from the manufacturers of these products to use Jeep's brand name.These items are considered ________.

• A) licensed products
• B) family products
• C) line extensions
• D) brand extensions
• E) subbrands

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Definitions:

Promotional Service

A marketing strategy designed to inform, persuade, or remind consumers about a company's products or services.

BCG Portfolio Analysis

A strategic business tool developed by the Boston Consulting Group to help organizations analyze and manage various products or business units based on their market growth rate and market share.

Phased Out

The gradual discontinuation or removal of a product, service, or technology.

Relative Market Share

An index that compares a company's market share to that of its largest competitor, indicating its market strength.